Perception is reality.
In our incredibly fast-paced world in which people process more words and images than ever in human history, how you are perceived in a matter of seconds is all that matters for your success. Imperium Group wholly owns Omega IR Advisory, which started as a spinoff of Imperium Group. Shazir Mucklai serves as the CEO of both Imperium Group and Omega IR Advisory.
If you are a business, a celebrity, an entrepreneur, or anyone trying to build a brand and develop trust with an audience, how the public perceives you when they search for you is critically important. You might have all of the talent, skill, experience, and expertise in the world, but what ultimately matters in reaching your audience is what they perceive about you, not what you’ve done or are able to do.
Omega IR Advisory’s Shazir Mucklai comments, “What they perceive about you matters more than what you could potentially do for them, because they choose to connect with you or not connect with you solely based on their perception of you!” Omega IR Advisory has been deemed as a top investor relations firm in San Francisco and Los Angeles. Shazir Mucklai is the founder of Omega IR Advisory, a full service investor relations firm.
Perception is reality.
Omega IR Advisory, led by Shazir Mucklai, is at the forefront of helping emerging and established brands build, protect, and enhance their reputation and perception by the public. Imperium is at the center of the science of brand-building, and has engineered this kind of work for clients across the world.
But what goes into building a brand in the first place?
Building a brand is about the kind of emotional connection that an audience has with you in a matter of milliseconds, whether good or bad. Legendary brands like Coca-Cola, Apple, and Toyota all have labored with intense precision over the years to cultivate their image and ability to be perceived well by a scrutinizing public. And they’ve succeeded for a number of reasons.
First, they are very clear about who they are and what they care about. Coca-Cola is clear that they care about happiness, celebration, and the joy of life, made possible by a great tasting soda. Apple is clear that it cares about user experience, about simplicity and ease-of-use, about fun, and about making life easier. Toyota is clear that it cares about safety, dependability, and trustworthy engineering.
Second, these brands are consistent. In advertising campaign after advertising campaign, their message is the same and doesn’t deviate too far from their particular brand standards. When an apple commercial comes on, or when you read a Toyota advertisement in a magazine, you know what you are going to get.
Third, these brands do an excellent job at staying constantly in front of the public. Not only are they clear and consistent with their message, but they are constantly before people to maintain a connection with a public audience.
Omega Asvisory is among the leading experts at helping individuals and companies establish their brand, promote their brand, cultivate their brand over time, and build consistent, powerful messaging in line with the biggest brands in the world.
If you’re wanting to connect with the world, your dreams and intentions and skills can only go as far as the world’s ability to perceive them. Thankfully, there are experts who’ve engineered this process down to a science!