For digital marketers, content is the major key to boost the online presence of businesses and reach their target audience effectively. They are continuously building a content marketing strategy and spend tons of hours creating content to promote their brand and engage their audience.
People love to get updated and fresh content ready in front of their screens so that they stay upgraded with knowledge. If you also love to explore the internet and engage with content available on online platforms, then you have a pretty good idea that the same information is available in different ways. The intent of the content is the same but it is available in different presentations on the online platforms.
Have you found that you have searched for a keyword or topic and a list of various articles has been opened on the screen with the same topic but the titles are molded into various ways?
If yes, then you have a pretty good idea and are interested in aggregated content. Here, you will get to know more about the content aggregators, the benefits of content aggregation, and some best content aggregator tools on the internet.
So stay tuned till last.
What Is a Content Aggregator?
The content aggregator is like a tool that collects or aggregates content from the internet from different platforms. A content aggregator fetches relevant content from the internet like blogs, articles, images, videos, social media posts, reviews, GIFs, etc.
It collects all the related content on the internet in seconds and represents it on the screen so you get all the information from the web.
Google, the biggest search engine which gives a glimpse of how a content aggregator works. You just type a word in it and the Google search engine shows you the most relevant and related results for the content.
But there are different content aggregators for different types of content like a news aggregator, blog aggregator, image aggregator, social media content aggregator, and videos.
The major reason behind creating a content aggregator is to make the search and collection of relevant content easy and time-efficient.
Benefits Of Content Aggregator Tool
If you aggregate the content correctly, you can offer some amazing content to your readers and customers on your marketing platforms. So here are the benefits that you can retrieve with a content aggregator tool.
Time & Cost Effective
Content aggregator saves a lot of time and costs that you might spend in creating content for your website or marketing campaigns.
A content aggregator doesn’t cost more than a coffee mug but offers you a plethora of content from the universe of the internet to easily integrate on your marketing channel.
Offer Unique & Updated Content In Real-Time
The best thing about using a content aggregator is that it offers the latest updated content results. You will get the content that is recently uploaded on the internet by content publishers.
Hence, your website or another marketing channel will automatically get updated with the latest content to offer your audience better and interesting content to engage.
Attract & Engage Your Audience
Content aggregators embellish your website with unique content, it will help you accomplish the audience engagement objective for your website.
Moreover, with a content aggregator, you can creatively represent content on your website with layout designs and themes.
Some Popular Content Aggregator Tools
You might have heard of this tool from your peers or maybe you are already using it. Flipboard is a content aggregator tool that collects blogs and articles from different websites based on the interest and preference topics selected by the users.
Flipboard offers a vast variety of content topics that users can select so that they receive the content only on the topics that they like.
Popurls is also a content aggregator website that collects content from the authorized website and represents fresh, updated, and informative content on their platforms.
The unique thing about Popurls is that they only show those content on their platforms after checking the quality of the content. They select the content, verify it, and check quality. Once they are satisfied with the content and it passed all the content qualifier tests, only then do they show it on their website.
Taggbox is a social media aggregator that collects social media posts from diverse social media platforms and allows marketers to integrate them into their marketing campaigns.
Taggbox social media aggregator offers easy collection, curation, and customization of social media content and adds it into the marketing channels like websites, ad campaigns, events, digital signage, or any digital platforms.
Using others’ content through aggregation does not contain any copyright issues. It is not because it gives exposure to the content of the publisher and views to their content.
A content aggregator website does not claim the content is created by them or they do not show their name on the blog or article or anything.
Thus, you can use a content aggregator tool to amplify your marketing content and receive huge audience engagement on your marketing platforms.