Social media apps have become an integral part of our lives. It helps us to share the critical moments of our lives with our friends and families. Be it a moment of joy or happiness or sorrow; social media is a partner in each of these moments.

When you hear the word social media platforms, the first few platforms that come to your mind are Facebook and Instagram. And there are many more such as Twitter, Snapchat, Linked In, etc. For most of us, our day revolves around these apps.

But with the rapid changes and developments in Android app development, many new apps are coming in every day. There is always room for a new social media platform if it has the right components to attract the right people.

iOS and Android application developers have made the most out of the technologies to create the best apps. Therefore, it would be an excellent idea for you to build a social media app. Though it might sound like an easy task, it has its own set of difficulties.

So, before you begin your journey, you must plan it accordingly to ensure its success. And to help you out with it, we would be letting you know the step-by-step process to design a robust social media platform.

How to Make a Social Media Application?

Before we begin listing the steps to create a social media website, you should know what a social media platform is? It would aid you in creating an application that would be catering to the needs of the people.

A social media platform is an online forum where users may develop social networks and interactions with people. These people can connect if they have similar interests, backgrounds, or real-world connections with people from all walks of life.

While they were designed to help individuals communicate with anyone, they are also effective advertising tools. Social media platforms are now used to promote and advertise brands. Other than that, users can share with others in their network.

They can use it to share thoughts, photographs, videos, and postings. Also, it can be a great way to inform others about virtual or offline events. Now that you know about a social media app let’s move towards creating one.

1. The Audience and Your Goal

Social media is all about your audience. Therefore, you must identify your target audience and then determine the focus of your social media network. Simply getting an understanding of an app is insufficient to get you going. A proper research and development team should analyze before you begin developing your app.

Be certain that you have a thorough grasp of your area and the existing rivals. Also, the development of digital networking apps is a problematic battleground to negotiate. Therefore, it’s critical to determine what services your target consumers want. By identifying this area, you can a and what your existing competitors lack.

Once you’ve selected how your application will be and what it will do, it’s time to begin and get your thoughts together. You’ll like to think about your alternatives for customer engagement and retention. Moreover, you would have to determine how you’ll expand and involve your audience.

If you intend to make an income from your application, consider your various commercialization choices thoroughly.

2. Functions and Features

Before you begin creating your social networking app, it’s possible to become overwhelmed by the numerous functions and features available. However, before you start, be certain that you take into consideration everything.

These things include restrictions, finances, and programming abilities to guarantee that all capabilities are required at this initial point. Also, if you are going for Android app development, it would require different planning from iOS app development.

You can consider some of the critical aspects of your app for your users. Some key features include creating their profile. As a result, people would be willing to develop their profiles and engage with their friends and family. Also, you can allow them to add and post updates.

Giving them this option would encourage them to post updates such as videos, photos, and any other event. Moreover, you can provide the option to react to the post and comment on the post. It would help foster user engagement.

Also, you can connect your app with other social media platforms as well. Just as LinkedIn allows its users to add their Facebook and Twitter account links, you can do the same as well. It would help you in increasing your reach by connecting with a broader market.

Lastly, it would be crucial to ensure the safety and security of your user’s data. No one would want to use a social media platform that is vulnerable to attacks. Therefore, the app should have an authentication and verification process.

3. Development & Design

As we mentioned earlier, both Android and Apple use distinct technical stacks and tools. After you’ve described your application’s key elements and functionality, you can begin designing and building it. But you must determine upfront the path you want to follow.

It will be your call if you want to offer your software to Android users, Apple users, or both. If you utilize a SaaS model, you shouldn’t be thinking hard about this step too much. However, if you’re starting fresh, keep in mind that project development can be costly and complex.

Therefore, ensure your guidelines and design elements are clear and concise. It would help an iOS or Android application developer to place them together if you’d like to go down this path.

5. Expand Your Community

After you have finished developing your app, it’s essential to get your customers onboard and establish your network. Marketing is a crucial element of your app. It would be ensuring the success of your app. Therefore, you must design a proper marketing strategy.

When designing a strategy, you need to consider your basic marketing requirements. How will you entice customers to install your application? What advantages will you provide to ensure they have the best experience possible while using it? Will you add genuine acquaintances?

6. Analyses and Evaluation 

Building a successful app is a long-term process. It is not something that will happen overnight. And to do so, you need to monitor the performance of your app. Doing so would allow you to make relevant changes depending on the customers’ demands.

There are many numerous analytics tools available to assist you in determining the performance of your application. However, there can be a few for which you would have to pay, but you can find free tools as well.  You may check how much individuals spend on your app in terms of time and money.

Also, you can check how frequently they use it on a daily, weekly, monthly, or quarterly basis. By maintaining a record of involvement, it can be beneficial for you to make amendments and updates accordingly. It can assist you in making future meaningful and relevant improvements.

Make Your Own Social Media Application

That’s all there is to it. All you need to know about developing a social media app has been addressed. Though it might sound like a piece of cake, it is not everyone’s cup of tea. Android app development needs many things that not everyone is good with.

And that is why what you need is a software development company that knows about all the aspects of iOS and Android app development. By having such a company by your side, you will be able to ensure the success of your social media platform.

So, before you begin your journey towards building a social media platform, what you need is an excellent Android app development company. But you don’t have to worry about the hassle of finding one as we have got the one right here for you.

Cubix is a renowned company that can take your business to the next level. Visit their website to contact them or to learn more about them.